Reset the code
Social responsibility took center stage this past year due to troubling actions carried out on the University of Oregon Campus.
The challenge was to alter the way members of the University of Oregon community view and treat each other, while simultaneously teaching them how to eliminate the bystander effect.
My role // Art Direction, and video illustrations
We designed a cryptic symbol to be placed around campus, creating conversation and intrigue.
We created a microsite and within a week revealed the direct message to the public, encouraging everyone to protect, respect, and defend others against injustice.
We got a lot of people on board, and continued teaching through these videos.
Account Manager: Tylynn Burns