Reset the Code
In response to social tension at the University of Oregon, a team of 19 talented individuals grouped together and created a campaign centralized around mutual respect, and eliminating the bystander effect.
The 95_ symbol represents the first two digits of our Duck ID which unites everyone as one student body, the rest that follows makes us individuals upon this campus. By supporting the 95_ symbol we are reseting the way we interact and stand up for one another on a daily basis.
My role // Art Direction and animation illustrations
Agency: Allen Hall Advertising
Account Manager: Tylynn Burns