Nike Women's Training

We were challenged to introduce the new Nike Grind Yoga Mat to the market, and make known of the eco-friendly product alterations. Our strategic solution was to position the practice of yoga as a necessary element to the already committed athlete's routine.

My role // Production design, illustrations, and print concept

 
 

Magazine Print

UX Design

Social Media Integration

 
 
 

TV Spot

Art Director: Grant Susman

Designers: Jacob Hill + Myself

Producer: Thuc Vinh

Creative Strategists: Fahma Mohammed + Macaihah Broussard